Support SSEA to successfully position Somali seafood as a sustainable choice in the global marketplace

Somalia's coastline stretches over 3,300 kilometers — the longest in mainland Africa — presenting enormous opportunities for the seafood industry. Our work with the Somali Seafood Exporters Association (SSEA) aims to position Somali seafood as a sustainable, premium choice in international markets.

The Opportunity

Somalia's marine resources are among the richest in the Indian Ocean. However, the sector has been underexploited due to decades of instability, limited infrastructure, and lack of access to global supply chains. There is tremendous potential to develop a thriving, sustainable seafood export industry.

Our Support Strategy

Probakaal is providing comprehensive support to SSEA across multiple strategic areas:

• Market research and international buyer linkages

• Quality assurance and food safety standards compliance

• Cold chain logistics and infrastructure planning

• Branding and marketing strategy for global positioning

• Sustainable fishing practices and certification support

Sustainability at the Core

A key pillar of our approach is ensuring that the growth of the seafood export sector is environmentally sustainable. We are working with fishing communities to adopt practices that protect marine biodiversity while maximizing economic returns.

This initiative has the potential to create thousands of jobs along the value chain — from fishers and processors to logistics and marketing professionals — contributing to broad-based economic growth.